Demographics are what we define as age and gender. These audiences allow for targeting age groups and gender based on anonymous probabilistic data. We provide audiences both based on cookies and based on geographic “cookie-free” targeting. 

Demographic Audiences

  • Gender, Female/Women
  • Gender, Male/Men
  • Age, 18-24
  • Age, 25-34
  • Age, 35-44
  • Age, 45-54
  • Age, 55-64
  • Age, 65-74
  • Age, 75+
  • Age Young, 18-34
  • Age middle aged, 35-64
  • Age Pensioners, 65+