Lifestyle Audiences

Lifestyle variables are the attributes that define what we prefer to do, what we are able to do and what we must do – due to factors that define where we are in life. This is factors such as our income, family status, posessions such as cars and houses and much more....

Intent Audiences

Intent are actions that indicate an imminent action, often purchase related. We search the web and these searches often indicate that we are at the end of a purchase decision. Here Google is the major player, but there are other commercial players that operate in this...

Interests Audiences

Our interests are besides our lifestyle variables very individual, and very characteristic for us a an individual. Do we like tennis or pets, arts or soccer? These interests can be obtained through analysis, context or behaviour. These audiences are suitable when the...