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Brain.Media – The One Stop Data Shop for Publishers.
Through Brain.Media we deliver data enrichment and segmentation for programmatic targeting that does not rely on 3rd party cookies. Out of the box RTB-ready for header bidding and integrated with over 300 programmatic platforms.
Brain is a platform for publishers, by publishers.
Brain started as a initiative by Stampen Media, Mittmedia, Promedia, NLT, VK Press and Norran in 2012. The goals was to create a platform that could, in an integrity mindful way, both enrich and segment the readers for customisation of both editorial and commercial content.
The Brain-platform was supposed to work both for solitary publishers and in a network of multiple commercial players and legal entities.
The aim was to create data in large enough volume and of high enough quality to help publishers position themselves against the increasingly high pressure from global players on local markets. And we succeeded.
Leverage your network traffic
Protect your network data through the Brain 1st party network ID-solution. Transfer your 1st party data securely between your domains to increase accuracy but without endangering the integrity of the users.
The consumer data capabilities lets you leverage your verified and logged in users into a hyper relevant targeting option and exposing them programatically without using 3rd party cookies. Let your advertisers target exactly the right consumers, hold the exact and relevant consumer attributes and protect the visitors.
Data Enrichment Platform
Brain.Media adds and enriches your readers and visitors with information so that they become relevant for your advertisers. By segmenting them into audiences that are hyper relevant you are able to create custom segments without having to hire data analysts or data consultants.
Ready out of the box.
Content is King
As a publisher your number 1 asset is the content you create. But content is unstructured data, impossible to leverage into new revenues without structuring it. This service is included in the Brain.Media Service – According to the standardised IAB v.2.0-taxonomy.
Future Proof Your Data
Advertising is done through 3rd Party Cookies and other Online identifiers. Brain.Media let you future proof your targeting with ID-free targeting options, with proven and verified accuracy and performance.
Future-proof you targeting today.
We include an easy to use Tag Manager in our Brain.Media Service, so that you can speed up deployment of new scripts and integrations. Our goal is to make data management, enrichment and distribution simple, easy and fast.