Partners & Platforms

Matching of cookies and distribution of audiences

Brain shares audience information with other online systems by matching cookies against these platforms. A cookie matching means that a brain cookie is matched against another systems cookie in the user browser, and through this matching we can share an audience description with that system. An audience is a group of cookies that has been attached to the same descriptive attribute, for instance ”Sports interested”. 

As a user you are able to clear your cookies at any time and you will no longer be targeted by content based on existing information about your cookies, in your browser. Please note that clearing the cookies will not mean that you will no longer see any ads, but they will no longer be tailored to you, and content on sites that use Brain may no longer be personalized to your cookies.

Partner/plattform

Shared information

Purpose

Cookies & Policies

Adform

Cookie matchning and distribution of audiences

Targeting content through this partners platform from their customers and advertisers 

Bidtheatre

Cookie matchning and distribution of audiences

Targeting content through this partners platform from their customers and advertisers 

Emerse

Cookie matchning and distribution of audiences

Targeting content through this partners platform from their customers and advertisers 

Leiki

Cookie matchning and distribution of audiences

Analysis of content through this partners platform and distribution of content to other platforms

Platform 161

Cookie matchning and distribution of audiences

Targeting content through this partners platform from their customers and advertisers 

Pubmatic

Cookie matchning and distribution of audiences

Targeting content through this partners platform from their customers and advertisers 

Besides the local settings for each platform you are able to opt out of Brain segmenting and distributing audiences based on the cookies set in your browser. You may do this by visiting our opt out page here:  https://brainnordic.com/gdpr-eng/opt-out-eng/. There are also other pages that might be relevant to manage your cookies and permissions: 

Digital Advertising Alliance EU (EDAA) – http://www.youronlinechoices.com/

Digital Advertising Alliance (DAA) – http://www.aboutads.info/choices/

Network Advertising Initiative (NAI) – http://www.networkadvertising.org/choices/

IAB Europe’s Transparency & Consent Framework – http://advertisingconsent.eu.