Who we are
The History
Programmatic Advertising
2007 - First Programmatic Ad buys in the world.
2011 - 8% of ad purchases are programmatic in the USA.
2014 - 3% of ad purchases are programmatic in Sweden, ca 330 million SEK.
2015 - the increase of programmatic in Sweden is 137% YoY.
2017 - 30% of the Nordic media spend is programmatic.
2017 - Global programmatic ad spend is 188 billion dollars.
2018 - 80% of all media purchases are programmatic in the USA and UK.
2018 - every purchase is powered by 3rd party cookies for data transfers and ad targeting.
2020 - Apple starts blocking 3rd party cookies.
2021 - Google says they will discontinue 3rd party cookies.
2022 - Google moves the deadline for 3rd party cookies to 2024.
2022 - Global programmatic ad spend is 493 billion dollars.
2023 - Google says they will block 1% of 3rd party cookies in early 2024.
2026 - Global programmatic ad spend is projected to be 725 billion dollars.
Programmatic is Our History
2009 - We launched the first programmatic ad network in Sweden.
2012 - We created and implemented programmatic buying of Google Ads, Facebook Ads and Display ads in our agency platform.
2014 - We started the Brain project, a project to leverage over 150 websites into a unified programmatic data offer.
2015 - We implemented standardized programmatic audiences for our programmatic ad network.
2015 - We sold and exited the programmatic ad network as well as the agency concept we had created. The services by then grossed over 50 million SEK.
2017 - In conjunction with the management buyout we rolled out a programmatic targeting standard on Swedish DSPs.
2021 - We launched the worlds first publisher data enrichment service that was already independent of 3rd party cookies.
2022 - Our customer Stampen Media is the first Swedish publisher to be independent of 3rd party cookies.
2023 - We bring the leading data and programmatic tech companies together under the Audience Alliance flag to help solve digital marketings biggest challenge in two decades.
2024 - Scaling into the Nordics.
2026 - We are the global data standard and the most trusted platform for open data in programmatic advertising.
Making the connection
We connect advertisers with publishers through our enriched data. Same platform delivering the data needed to make marketing function without 3rd party cookies.
