Brain DEP - Business Review 2022-2023

As we continually gather more data and tailor our business model to align with evolving customer needs in the dynamic realm of programmatic marketing, several key insights have emerged, shaping our strategy for 2024.

Samhub.io

Our analysis reveals that larger customers, engaged in a diverse media mix and consistently increasing their media budget each year, exhibit remarkably low churn rates. Customers with smaller budgets are meanwhile actively seeking to broaden their media mix and tend to operate on shorter cycles. They make quicker decisions and are more inclined to modify their marketing setups.

We see that Samhub.io is catching more and more attention as a result of our tailored approach to offer a competitive alternative with 1st party data instead of 3rd party cookies. 

We have two service segments in Samhub: SaaS analytics and marketing Add-Ons.

Audience Alliance

Within the Audience Alliance, we've streamlined the process with a straightforward one-script installation, offering a comprehensive audience taxonomy. As we refine our business model and gather valuable data, our target audience comprises any publisher recognising the need to enhance their offerings and inventory with data.

We find a particularly strong alignment with publishers facing resource constraints for data projects.

Our Audience Alliance encompasses two distinct service segments: Data Analytics and Targeting Add-Ons. These insights serve as the foundation for our strategic direction moving forward.