New Innovation can solve the 3rd Party Cookie Problem

As third-party cookies disappear, marketers find themselves lacking crucial data that could be seamlessly matched across domains. This absence of a holistic view of their marketing efforts and the lack of a clear replacement for the old intrusive technology create unprecedented challenges. In these times of uncertainty, it becomes paramount to embrace creativity, innovation, and explore new directions.

At Brain, we tackled this predicament head-on by posing a thought-provoking question: How do we navigate a landscape with no third-party cookies and no viable alternative technology? The answer became clear: data accessibility and availability must be maximized, unifying the data as much as possible and ensuring its connection to the world's largest open marketing channel – programmatic.

To address this need, we proudly introduce the world's first open programmatic, first-party data enrichment platform. Designed to empower both advertisers and publishers alike, it enables seamless connections without resorting to intrusive third-party cookie tracking. By harnessing the power of this groundbreaking solution, we unlock new opportunities for impactful and privacy-conscious marketing initiatives.