Brain DEP - A new type of technology

Programmatic advertising is evolving rapidly, requiring a new kind of platform to navigate its biggest transformation since the inception of the Internet. As we enter a more privacy-conscious era, there is a pressing need for innovative 1st party data technology. Brain DEP has been spearheading 1st Party Data Enrichment, marking the path towards a new marketing future.

In a world where programmatic advertising heavily relies on 1st party data, we equip publishers and advertisers with the necessary tools to maximize their data's potential. Data enrichment, the process of augmenting existing data, often takes place in CRM systems and focuses on customer data. Through an automated approach, Brain DEP connects diverse data sources to the programmatic ecosystem.

With the inevitable decline of 3rd party cookies, marketing data becomes fragmented and trapped in silos. This fragmentation presents significant challenges for advertisers who strive to adopt a unified approach in buying and targeting their marketing efforts. Consequently, advertisers embrace the closed ecosystems of global ad giants. In order for local, national, and international publishers to thrive, they require marketing-relevant data that is user-friendly, easily accessible, and trusted by advertisers.

Brain DEP, an open platform available to all, offers access to our global data standard. It acts as a conduit, linking advertisers, agencies, and publishers to our programmatic data standard through the Brain Data Enrichment Platform. This seamless integration enables the utilization of the same dataset from customer interactions to visitor insights, ad targeting, impressions, and analysis.