New Innovation can solve the 3rd Party Cookie Problem
As third party cookies disappear marketers are left without data that can be matched between domains. They are left without a holistic view of their marketing. And they are left without a clear replacement to the old intrusive technology.
Brain DEP - A new type of technology
Programmatic advertising is evolving rapidly, requiring a new kind of platform to navigate its biggest transformation since the inception of the Internet. As we enter a more privacy-conscious era, there is a pressing need for innovative 1st party data technology. Brain DEP has been spearheading 1st Party Data Enrichment, marking the path towards a new marketing future.
Brain Responsible Business Policy
We are a business founded in free speech, founded by the Swedish morning press. Free press is one of the foundations of democracy I believe. And it needs to be funded to survive. And this funding needs to a large extent to be commercial.
I promise that I will work tirelessly to drive innovation in data, marketing and advertising in the direction of a strong protection for the individuals right to privacy. At the same time I will work for advertisers and publishers to be able to use data to drive growth, revenues, and through that protect our democratic society.