As third party cookies disappear marketers are left without data that can be matched between domains. They are left without a holistic view of their marketing. And they are left without a clear replacement to the old intrusive technology.

Programmatic advertising is evolving rapidly, requiring a new kind of platform to navigate its biggest transformation since the inception of the Internet. As we enter a more privacy-conscious era, there is a pressing need for innovative 1st party data technology. Brain DEP has been spearheading 1st Party Data Enrichment, marking the path towards a new marketing future.