Data Enrichment Pod - A new pod about data, marketing and technology

We have launched a new pod that focuses on data in the marketing ecosystem. We are focusing on the different perspectives of marketing, from advertising to publishing and of course the technological perspective.

The pod is hosted by CEO Martin Bergqvist who has worked for over a decade on these perspectives. And the data enrichment perspective becomes hyper relevant as 3rd party cookies disappear. The 3rd party cookie technology has been the primary data transfer method in marketing for the last two decades and the impact of their disappearance can not be underestimated.

In this new future the need for marketing data will be huge and this is where data enrichment plays a new role and an even more important role.

The Data Enrichment Pod will publish an episode every 2 weeks.

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